"the healthcare/insurance company is a case where the branding and marketing are perhaps better than the service. their marketing campaign, which uses the slogan, "-thrive,"- is a positive, uplifting, and nontraditional campaign. it stresses prevention and health over medication and cures. the logo, which isn't quite as good as their marketing campaign shows a group of people exuding light rays, interpreted as good health. the color is fitting for health."
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