"another brand that demonstrates the lack of early marketing planning is one of the nation's leading cell phone service providers. this beastly logo throws a silly and awkward v-shaped icon that doesn't match any other angles in the logo and it and is forced on top of a bland font that is graced with a repulsive red 'z' that extends below the logo and ends in a pathetic fade, which is evidently meant to demonstrate a horizon of some sort and reflect the icon that teeters above the logotype like a company about to collapse. verizon has a good name and really catchy marketing to work for its quality service, but the logo is unbearable."
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