| We are in the midst of a brain science revolution. Highly sophisticated neuroimaging technology and cunning psychological experiments have helped researchers delve into the darkest corners of the human brain to shine light on how it works and explain human behavior. Their conclusions boggle the mind: We make decisions before we are even conscious of our choices; we allow irrelevant influences to dominate our thought processes; and we go against our own best interest as a matter of course. In short, the latest brain science has conquered the mind and determined that we are all irrational and helpless in our condition. But should that be the last word? |
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| In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins. |
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