| i was shocked when i learned that one of the great american graphic designers had designed one of the worst logos ever. the designer of such instantly classical logos as the ibm and ups logos, paul rand, also designed an instant stinker, the enron tilted 'e' logo. the logo looks like a kindergartner put it together. it's amazing that it's so basic yet so horrifically awkward. the wire image could have been pushed more in which case it could have been good, but there are inconsistencies with the font and icon as well as uneasy juxtapositions of color. the logo seems like more of a cruel joke for a company led by cruel people than a logo designed by a legend. |
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| Everything that's wrong with corporate America in one big hot mess. |
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