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psychonomics
In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.
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creativity, inc.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made.
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how google works
The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers.
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one nation
Knowing that the future of my grandchildren is in jeopardy because of reckless spending, godless government, and mean-spirited attempts to silence critics left me no choice but to write this book. I have endeavored to propose a road out of our decline, appealing to every American’s decency and common sense.
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the sixth extinction
A major book about the future of the world, blending intellectual and natural history and field reporting into a powerful account of the mass extinction unfolding before our eyes
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| 6. |
the innovators
The computer and the internet are among the most important innovations of our era, but few people know who created them. They were not conjured up in a garret or garage by solo inventors suitable to be singled out on magazine covers or put into a pantheon with Edison, Bell, and Morse. Instead, most of the innovations of the digital age were done collaboratively.
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| 7. |
the future of the mind
The New York Times best-selling author of Physics of the Impossible, Physics of the Future and Hyperspace tackles the most fascinating and complex object in the known universe: the human brain.
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| 8. |
the opposite of loneliness
An affecting and hope-filled posthumous collection of essays and stories from the talented young Yale graduate whose title essay captured the world's attention in 2012 and turned her into an icon for her generation.
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| 9. |
what if?
Far more than a book for geeks, WHAT IF explains the laws of science in operation in a way that every intelligent reader will enjoy and feel the smarter for having read.
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| 10. |
girls of kabul
An investigative journalist uncovers a hidden custom that will transform your understanding of what it means to grow up as a girl.
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