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fedex
it's simple, but provides a brilliant optical illusion between the 'e' and the 'x'
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mitsubishi
mitsubishi motors have themselves one of the most solid icons in design. the three chevrons are simple, identifiable and convey precision and excellence. the font that accompanies the icon is suitable and portrays the company as being modern and precision-oriented.
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apple
the other side of the computer landscape is a company that keeps design at a high priority. the original apple logo was multicolored, sure, but the apple shape is distinct and classic and can be translated easily into two-color presentation. the apple icon is also one of the few logos out there that don't need a logotype to explain what it is. the company distributes its white apple icon window stickers to its customers because it speaks for itself. the logo is successful on all fronts including representation. though it doesn't have a computer connotation, the original concept of apple was computers designed for education and the apple is a perfect embodiment of that.
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adidas
brilliant design skill and an origial punch.
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disney
youthful, and representative of the creator, this logo is easily branded and surprisingly unique.
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ibm
while it was probably dated in the '90s, the classic technology look is solid again.
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nbc
unique and beautifly designed with high representation.
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starbucks
instantly recognizable and timeless.
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bbc
minimalist, but highly functioning and appealing.
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kaiser permanente
the healthcare/insurance company is a case where the branding and marketing are perhaps better than the service. their marketing campaign, which uses the slogan, "-thrive,"- is a positive, uplifting, and nontraditional campaign. it stresses prevention and health over medication and cures. the logo, which isn't quite as good as their marketing campaign shows a group of people exuding light rays, interpreted as good health. the color is fitting for health.
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