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| 2. |
apple
more refined than it first appears. subtley hints at newton and knowledge
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| 3. |
nike
simply encapsulates the difficult concepts of speed and motion
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| 4. |
recycling logo
makes a long process easy to understand in an instant
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| 6. |
london underground
simple and timeless. still works as well now as when it was designed in 1908
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| 7. |
brasil
sensational! captures the energy of a whole country. sets the bar for modern logos
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| 8. |
mcdonalds
the most recognised symbol by children in the developed world
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| 9. |
nasa
logotype from 1970s ('worm') is still the ultimate futuristic logo. way more influential than the current circular logo (known as 'meatball')
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| 10. |
michelin
mr bibendum is one of the most recognised mascots on the planet.
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