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the logic of lifebuy from Amazon.com
"tim harford's entertaining book is another volume in a line of somewhat similar behavioral economist books that try to make sense of the whacky world we live in, most notable of those being "freakonomics" and the similarly-timed predictably irrational. the logic of life is more like freakonomics in that harford explains how there's a rational reason we do some pretty irrational-seeming things (like why we gamble, value things more when we own them, and why ceos get such a ridiculous amount of money); as he puts it, life isn't illogical--the reasons are just sometimes obscure."
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